On the occasion of the 15th anniversary of the establishment of"Xiangtan Hengxin",good news came again.According to the Ministry of Industry and Information Technology of China,"Xiangtan Hengxin"was listed as a pilot enterprise for industrial enterprise brand cultivation in 2014.
As the only"national level contract abiding and trustworthy"unit in the industry,"Xiangtan Hengxin"has always adhered to the corporate mission of"making the safest,most environmentally friendly,and energy-saving products,and allowing"Xiangtan Hengxin"to travel throughout the mines".Since its establishment,it has continuously worked hard to improve brand influence and maintain the continuous improvement of brand reputation,and has won the"National Invention and Entrepreneurship Award"and"National Science and Technology Progress Award Excellent Award"Honors such as the Silver Award at the National Invention Expo,the Gold Award for Science and Technology Innovation at the Fourth Hunan Science and Technology Expo,the Third Prize for Science and Technology Innovation among the First Hunan Workers,and the Third Prize for Science and Technology Progress in Hunan Province have also been undertaken.The company has also undertaken the Key Support Project for the"Monkey Car"Patent of the Ministry of Industry and Information Technology,the National Major Science and Technology Achievement Transformation Project,the National Innovation Fund Project,and the National Torch Plan Project The first major technical equipment award project in Hunan Province and the key scientific research project in Hunan Province.
"Xiangtan Hengxin"will take this brand cultivation pilot project as an opportunity to establish a brand cultivation mechanism,establish and improve a brand management system,enhance the enterprise's brand management capabilities,enhance brand competitiveness and value,and ultimately achieve a global brand strategy-to make"Xiangtan Hengxin"a well-known brand both domestically and internationally.
